Multivariate Wireframes

January 9th, 2009

Ben explains it best:

We do a fair but of multivariate testing work, where users get served different combinations of elements to see what works best.

The problem with wireframing this is that you can end up with a lot of repetition. Sure, you get a very impressive, thick wireframe doc – as you’ll have hundreds of wireframes each with small or large variations between them. But they tend not to get read :)

We use a small representation of page on the top left to help explain the type of page we’re describing. Then each element lives inside a call out, which then contains relevant information. This also makes updates much faster, as any element change can be applied to one page rather than 3 or 4.

Credits: Ben Still

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