Page Description Diagrams
April 3rd, 2009![]()
Page Description Diagrams are pretty much wireframes devoid of any layout representation. Page content chunks are described textually and also prioritized on a horizontal axis.
Here is a snippet of what Tom, of Blue Flavor, writes.
One of the main reasons why I love pdd’s is that they effectively remove visual design and layout-based discussions (which should be reserved for the visual design phase of the work) from the IA process. Presenting and discussing only content forces a client to focus on choosing what is and isn’t really important on a given page, helping to communicate their core message.
In addition, a good article on PDD’s exists over at boxesandarrows, and Garrett Dimon has posted a PDD template for Visio.
Credits: Tom Watson




















April 3rd, 2009 at 7:22 pm
i've been waiting for an opportunity to use your template for a while. i really like it. just another tool for our box. it's amazing how each project requires such different deliverable. thanks for sharing!
January 12th, 2010 at 9:37 am
[...] definite Clickframe analogy which comes to mind is that of an interactive and auto-generated page description diagram. What both page description diagrams and clickframes in my opinion lack is the concreteness of [...]
January 12th, 2010 at 2:41 pm
Let's not forget to give credit where credit is due – Dan Brown is responsible for first creating Page Description Diagrams and writing about them way back in 2002 in his article "Where the Wireframes Are: Special Deliverable #3" – before that article – there was no such thing as such a UX deliverable :-)
- SW