Mental NotesJuly 13th, 2010
A copy of Mental Notes just arrived on my desk and it looks like a great little design tool. The mental notes are a stack of 52 cards which can be used in conceptualization phases to help with idea generation. Each card conveys an inspirational thought related to psychology that touches upon such themes as: persuasion, comprehension, memory, attention and comprehension. The set of cards comes very well presented in a leather case with wonderful illustrations (Kevin Cornell) on each card. If you need to sprinkle a bit of randomness and brainstorming into your process, this set could very well be an interesting way to help you achieve just that.
In Stephen’s own words:
The Mental Notes cards were designed to be idea starters and can be used at almost any stage of product development. They’re great for generating new product or feature ideas or finding creative solutions to problems.
While there is no one right way to use these cards (it’s fun to simply learn or review these ideas!), I’ve found the following phrase quite helpful during brainstorming sessions: “How can we use [card] to … [goal]?”
Credits: Stephen P. Anderson