November 30th, 2009

The Net-Map Toolbox is collaborative and physical tool developed by Eva Schiffer with the aim to visualize influencers in a social context. The maps generated with this approach are a snapshot of a social setting with key influencers being emphasized (raised). I found it interesting to see an attempt to capture more complex social situations with multiple people in the equation. In Alan Cooper’s book, The Inmates Are Running the Asylum, the traditional direction given was to design for a single user. Could this rule be breaking down today in light of designing for more complex contexts? Here is a description about the toolbox directly from the Net-Map website:

Net-Map is an interview-based mapping tool that helps people understand, visualize, discuss, and improve situations in which many different actors influence outcomes. By creating Influence Network Maps, individuals and groups can clarify their own view of a situation, foster discussion, and develop a strategic approach to their networking activities. More specifically, Net-Map helps players to determine

* what actors are involved in a given network,
* how they are linked,
* how influential they are, and
* what their goals are.

Credits: Eva Schiffer

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